London & Lagos Based Fashion, Commercial & Advertising Photographer » News and tips for creatives, models and anyone interested in Photography, art, travel or anything creative.

This “neighbours”  Fedex advertising Campaign by DDB Brazil while not from this year is still on of my favourite campaigns in a long time.

“Less is more” is a  phrase we are all to familiar with as creatives but very rarely do we actually get to see the concept at work.

This is one time when we do.


The Idea:

The idea for this campaign is pretty simple. That’s probably what makes is so impressive. There were 3 images created. Showing packages being passed from one apartment or flat to another by handing it across. The appearance of maps of the continent on the buildings is what gives the entire image context.


The execution of this would be relatively simple. The hardest part would be finding a building with the type of windows you want and a nicely textured wall. It’s unlikely there were just 2 windows there. I’m guessing the other windows had to be taken out in post.

Once you have your images, you can overlay your maps in roughly the position you want while allowing the texture of the wall to come through. I personally think the America’s image worked best. What do you think?


Here are the images below. Happy Holidays and let me know which ad’s have interested you.

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  • December 26, 2012 - 2:14 pm

    reader - love it.

As the year comes to a close. I find myself looking back to see what the year was like for Advertising.

Paticularly for ad’s that appeard in print.

One I particularly liked was the save the children campaign by Y&R Mexico.

When I look at an ad, I always think about how it was achieved. The idea, the photographic process and the presentation.


In this case I think the idea was well thought out. The message is that a child who is abused is likely to grow up to become abusive as well.
They use the idea of one person at different stages in his/her life in one image. Showing a cycle of being abused to becoming the abuser as seen below.


If I had to photograph this, I would probably set up the lighting, mount the camera on a tripod and connected to a computer (so I can review each image properly while on set) and have each talent shot individually without changing settings on the camera or moving it. That way once the images are on the computer they can be blended together relatively simply to create the final image.

Here are the images below. Let me know what you think and also which ad’s you would like to see explained here.

Images were shot by Ale Burset.



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  • December 18, 2012 - 1:21 pm

    ehiremen - Cycle of abuse….Very interesting concept….

Congratulations to the Junior Green team for their wins at the 2012 Black Beauty /Sensationnel Hair Awards.

It’s always good hearing good news and especially in this festive period.

I had the privilege of working with stylists Pash and Ennette (who won the New Comers of the year award) at the Junior Green salon in Knightsbridge earlier this year to create the images below for entry into the awards. I love collaborating with creatives and this was a particularly enjoyable one.

Here are some of the images we created from the shoot.

Photo’s by David Otokpa Photography.

Junior Green Hair Awards image 1Junior Green Hair Awards image 2Junior Green Hair Awards image 3Junior Green Hair Awards image 4

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In today’s world where we are bombarded with imagery and video at every turn, it is very rare for me to find an ad that catches my attention.

BBDO North America have however successfully done just that with their TWIX advertising campaign. It is witty, fun and brings into play our competitive nature as humans. There’s not much to say but watch and let me know what you think.


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There are several publications I’d like to work with and Vogue Italia is at the very top of the list. So it was very exciting to have an image of mine on their website. I’m still waiting to shoot for the print edition but I’ll settle for this for now.

The shoot was a test with a model that was introduced to me by another model I’ve shot a few times. It was all very last minute and I was a little sceptical about the shoot as we didn’t have a make up artist or stylist.

Yup! You don’t always need a huge team. Don’t get me wrong, I very rarely work without a make up artist at the very least because they can make your job so much easier but I had a good feeling and was feeling adventurous. 🙂


But… Great images don’t just happen. Don’t leave it up to chance to fall into place.

We spoke a few days before and I knew she could do her make up herself so I gave her directions on what I wanted her to do with her hair and makeup for the day. I also ran through a clothing items for her to bring.


Indie was great to work with through the rain, the jumping in heels, my not feeling too well, breaking a flash and working in a public place with people strolling around.


Here are some images from the shoot. Visit my fashion gallery to see the rest and more.

Click here to see the image on Vogue Italia website

Fashion model in movement

Fashion and Fountains

woman swinging a bag

Indie in Bag Campaign

woman and Gucci

Women Love Gucci

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