“Less is more” is a phrase we are all to familiar with as creatives but very rarely do we actually get to see the concept at work.
This is one time when we do.
The idea for this campaign is pretty simple. That’s probably what makes is so impressive. There were 3 images created. Showing packages being passed from one apartment or flat to another by handing it across. The appearance of maps of the continent on the buildings is what gives the entire image context.
The execution of this would be relatively simple. The hardest part would be finding a building with the type of windows you want and a nicely textured wall. It’s unlikely there were just 2 windows there. I’m guessing the other windows had to be taken out in post.
Once you have your images, you can overlay your maps in roughly the position you want while allowing the texture of the wall to come through. I personally think the America’s image worked best. What do you think?
Here are the images below. Happy Holidays and let me know which ad’s have interested you.