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Save the Children Advertising Campaign by Young & Rubicam Mexico

As the year comes to a close. I find myself looking back to see what the year was like for Advertising.

Paticularly for ad’s that appeard in print.

One I particularly liked was the save the children campaign by Y&R Mexico.

When I look at an ad, I always think about how it was achieved. The idea, the photographic process and the presentation.


In this case I think the idea was well thought out. The message is that a child who is abused is likely to grow up to become abusive as well.
They use the idea of one person at different stages in his/her life in one image. Showing a cycle of being abused to becoming the abuser as seen below.


If I had to photograph this, I would probably set up the lighting, mount the camera on a tripod and connected to a computer (so I can review each image properly while on set) and have each talent shot individually without changing settings on the camera or moving it. That way once the images are on the computer they can be blended together relatively simply to create the final image.

Here are the images below. Let me know what you think and also which ad’s you would like to see explained here.

Images were shot by Ale Burset.



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  • December 18, 2012 - 1:21 pm

    ehiremen - Cycle of abuse….Very interesting concept….

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